PRESS RELEASES

Happy Moments

Spring/Summer 2008 - The Big Line collection by Alfex

The frenzy of the times, the ever crowded schedule of things to do, the rush to get to your daily meetings on time. Sometimes it's difficult to slow down, to cut back on the everyday chores and responsibilities. Read more

Alfex presents the new Big Line collection

Spring/Summer 2008

The new shapes of the Big Line collection by Alfex make a statement of energy and intensity Read more

Alfex wins Red Dot Award for the sixth time

One more star for the award-winning collection of product designs by Alfex

The “Design Zentrum Nordrhein Westfalen” (Germany) inspired this innovative logo design through an internationally famous competition that has been held since 1955 and which awards the Red Dot symbol for such products. Read more

Alfex - 60 years of watchmaking with a dedication to design

Spring/Summer 2008

For 60 years, Alfex has been synonymous with top lines and exclusive designs complementing your seasonal wardrobe. Read more

YOUNG IDEAS BECOME BIG – Alfex and HEAA Arc

Contribute to the birth of new ideas, designs and shapes of the future.

Badus and Lucendro

Swiss skiing legend Bernhard Russi dedicates his first watch collection to his hometown Andermatt

Together with the traditional Swiss watchmaking company Alfex, Downhill Olympic and World Champion Bernhard Russi launches his own mechanical watch collection in April 2007. The skiing legend dedicates his first collection to the mountains and valleys where everything began – the Urserental and his hometown Andermatt. Read more

TRIBAL, the rebellious spirit of Alfex

Smartline Collection, Tribal Model 5568
Press Release - Fall 2006

The new model ‘Tribal’ by Alfex is a precious piece of jewelry for women, created to please even the boldest spirit. This new collection with its tribal design is a mixture of styles – sophisticated and absolutely original. Read more

Alfex Flat Line Collection’s 5468 wins the International Award “RED DOT”

April 2006

Since 1955, the Design Zentrum Nordrhein Westfalen (Germany) has been recognizing outstanding international product design with is famous red dot. In 2000, Design Innovations – as the competition was previously called – was given a new, international name: the Red Dot Award: product design. Read more

The Alfex “SNAKEY” model wins the design international award from Chicago Athenaeum of Architecture and Design

New award for Alfex design
April 2006

The originality of products, the exclusivity of shapes, and uniquely drawn lines are characteristic of the Swiss brand ALFEX. The effort dedicated to research in design has again been recognized. The company is proud to announce that it has been newly awarded by the Chicago Athenaeum of Architecture and Design for its “Snakey” 5514 model. Read more

Alfex collection "AIREE" presents a new model dedicated to spring lightness

New Structures Model 5564
Spring 2006

The new Airee watch perfectly reflects the characteristics of the spring season: lightness and intensity. The new creation presents a design that looks graceful and elegant, in harmony with the Airee collection style. This new feminine watch will bring a fresh touch of class and elegance to the ones who enjoy the coming of Spring. Read more

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