EVENTS PHOTOGALLERY

BaselWorld 2009

26th March – 2nd April

DESIGN ADDICT - The new watches presented at theBaselWorld 2009 very clearly emphasize one thing: ALFEX was, is, and remains a design addict. View gallery


Fords Models – Super Model of the World

22nd December 2008, Buenos Aires, Argentina

As last year, in cooperation with our Argentinean client, ITG Group, Alfex could participate as official sponsor to the “ Ford Supermodel of the World”. It is the largest and most prestigious global model search in existence, reaching 50 countries worldwide. Ford Models was ahead of its time when it launched an international model search in 1980. In the last 28 years, there have been many attempts to replicate Ford’s innovative and successful global search but none that match the size, quality and prestige of Ford Supermodel of the World™. Among 5.000 participants, the jury chose Mrs. Melina Navarro and with her the beautiful and elegant Alfex watches. Before the competion ITG made an impressive billboard campaign. View gallery


Photo shooting with Valeria Pividori

Our Argentinean distributor, ITG group, also made a photo shooting with the winner of the previous Ford Models beauty competition. During 2008, Mrs. Valeria Pividori has become well known in Argentina and she participated to an AD campaign for Alfex on the channel FTV, a fashion TV. View gallery


Zloto Srebro Czas - Jewellery & watch fair

October 2008- Warsaw

Our distributor in Poland, Poljot Euro, participated with great success to “Zloto Srebro Czas”, the Jewellery and Watch Fair that takes place yearly in October at Expo XXI Center in Warsaw. View gallery


Alfex Ambassadress-Malgorzata socha

In December 2008 the famous Polish actress Malgorzata Socha started to cooperate with our distributor in Poland and she is ambassadress of Alfex watches. Alfex will be highly visible as Malgorzata Socha is a very engaged actress. View gallery


Event on the Zalev Zegrzynski lake - Poland

To promote the Alfex brand, Poljot Euro organised an event on the lake of Zalew Zegrzynski, nearby Warsaw. The place is very popular because the resort is famous for swim, sail and windsurfing. View gallery


Opening of a new Alfex Pos in Vietnam

Our agent in Vietnam, Tan Tan Watch, is working very successfully with the Shop in Shop concept. The products are displayed in a perfect environment and the watches win a better image. View gallery


Engagement in Russia

Our Russian distributor, Mosalt, is very engaged in many activities in Russia. They continue an impressive AD campaign on the most important magazines and a well organised billboard campaign in the major cities. They participate to the Moscow Fair from 15th till 19th October 2008. And last but not least, they fit the image of the company vehicles to Alfex image. View gallery


JAA Watch and Jewellery Fair

September 7th – 9th, 2008, Sydney (Australia)

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Ford Models – Super model of the world

06th January 2008, Mantra Beach, Punta del Este - Argentina

Thanks to its distributor ITG, Alfex could participate directly to one of the most important beauty competition in the world, the “Supermodel of the World”. The Ford Models jury, many VIPs and more than 400 people had the chance to see the most beautiful girls; more over they were amazed by the beauty and elegance of Alfex watches. Among 5.000 participants, the jury chose Mrs. Valeria Pividori, who received an Alfex watch. View gallery


BaselWorld 2008 - 60 years of watchmaking art with a dedication to design

The Alfex lounge has been received with enthusiasm and has contributed to the success of this year Basel Fair.

The Alfex booth was decorated with a giant poster, dedicated to all the Alfex lovers. For 60 years, Alfex has been synonymous with top lines and exclusive designs complementing your seasonal wardrobe. View gallery


BERNHARD RUSSI EVENT: three days with Bernhard Russi in Andermatt

Friday, the 17th February all guests arrived at The River House and had a welcome drink together with ALFEX Director, H. Saurer, Chief Executive Marketing and Sales A.A. Stadelmann; Sales Manager, A. Lehmann and special guest, Bernhard Russi. The guests had the chance during these three days to spend some time with Bernhard Russi and enjoy him as personal guide. Everybody was enthusiastic of these event and speechless about Bernhard Russi’s hometown with its breathtaking alpine countryside. View gallery


Alfex mono boutique

26th November 2007

Opening of the first Alfex mono boutique in Rashed Mall, Al Khobar, Saudi Arabia View gallery


JAA Watch and Jewellery Fair

August 12th - 14th, Darling Harbour, Sydney, Australia

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Alfex Alpen-Cup 2007

1st July 2007, Golfclub Gotthard - Realp, Switzerland

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Press Conference

Bangkok 7 July 2006, Central department Store Limited

Alfex Tribal Collection is presented by two fashion models: Miss Sara Malakul and Miss Natasha Plienvitee. View gallery


The Movie «Grounding»

Alfex presents «Grounding», the last days of Swissair.

The Movie «Grounding» will be launched the 19 January 2006 in Switzerland. «Grounding»,tells the story of the Swissair airline, which grounded on 2 October 2001. Alfex is the official product sponsor of the movie. View gallery


Alfex Alpen-Cup 2006

2nd July 2006, Golfclub Gotthard - Realp, Switzerland

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BaselWorld 2006

March 30 - April 6

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