22nd December 2008, Buenos Aires, Argentina
As last year, in cooperation with our Argentinean client, ITG Group, Alfex could participate as official sponsor to the “ Ford Supermodel of the World”. It is the largest and most prestigious global model search in existence, reaching 50 countries worldwide.
Ford Models was ahead of its time when it launched an international model search
in 1980. In the last 28 years, there have been many attempts to replicate Ford’s
innovative and successful global search but none that match the size, quality and
prestige of Ford Supermodel of the World™.
Among 5.000 participants, the jury chose Mrs. Melina Navarro and with her the beautiful and elegant Alfex watches.
Before the competion ITG made an impressive billboard campaign. View gallery